Case Study

Case Studies

Every client is different. And every project.

We pride ourselves in the fact that we don’t have a “style” when it comes to design. We would rather develop one for you. After all, it’s not about us.

Please take a few moments to read about our creative solutions. Then call us. Let’s get together and discuss your particular goals. (We’d love to add your organization to this page.)

OC 2.0 Visual Identity and Branding

OrthoCarolina

Collaboration with a sharp corporate marketing department is one of the things we do best, we think. Often the best ideas come out of working on day-to-day, in-the-trenches tactics, while keeping an eye on the larger picture. With OrthoCarolina, collectively we’re on to something.

SCAHP Annual Report
to the Legislature

South Carolina Alliance of Health Plans

Some of the most enjoyable projects are often pro bono, since they often allow creative freedom and a chance to do something different. These clients appreciate the attention and effort. And price. And, as always, we dig the challenge.

Global Brand Positioning

American & Efird

Despite the proven difference in thread quality and share of the global market, American & Efird was being challenged by other international thread makers.

In a global market, top-quality product alone is just not enough to maintain an edge. It's all about innovation becoming an expected service. It's all about what's next for the customer.

Rebranding, Website and PR Campaign

Tobin Starr + Partners

Tobin Starr + Partners is an established Charlotte-based architecture firm, which, through the addition of key partners, is adding to its diverse areas of expertise. We led Tobin Starr + Partners through a comprehensive re-branding process to better reflect in all communications the value and hands-on, engaged expertise the firm offers its clients.

Premier Foodservice Mailer

Premier Purchasing Partners

Premier Purchasing Partners wanted to send a promotion to continuum of care facilities touting significant savings available for foodservice and letting prospects know that someone from Premier would be calling them with the intent of scheduling a face-to-face meeting.

Chris Tucker Golf Promotion

Chris Tucker

Suppose you’re a standout golfer who wants to dedicate your efforts full-time to playing golf on the Senior PGA tour.

Problem is, you gotta have money to make money. Most pros get endorsements and corporate sponsors that allow them to concentrate on their game—all they have to do is wear a certain logo on their hat or swing a certain brand of club or drive a Buick. A Buick?

Crescent Communities Real Estate Branding

Real Estate Development Branding

Crescent Resources

Crescent had individually promoted its communities as separate brands without taking a step back and defining the Crescent umbrella brand, which set the stage for those sub-brands.

In the post-9/11 world, Crescent communities were viewed by residents as a high-end safe-harbor, in which family ties and nostalgia for the simpler times of the past could be reconstituted.

Scottish Bank Ad Campaign

The Scottish Bank

The Scottish Bank had served the people and businesses of the Charlotte area since 1998. A small community bank in the behemoth banking capital of the South, they had their work cut out for them right from the beginning.

The Challenge: The bank has a unique name and identity – the Scotsman logo, using plain elements in their website, etc. — but didn’t capitalize on that theme as much as it could while remaining relevant to its banking mission.

Vehicles of Communication Showcase

Corporate Communications, BlueCross BlueShield of South Carolina

The Corporate Communications Department within BlueCross BlueShield of South Carolina found itself under-utilized.

They operated in silos. Internal clients used the department for very specific reasons, unaware of Corporate Communication’s full-service strategic marketing and design capabilities.